01What makes a good logo?
A good logo is simple, distinctive and legible at any size. It should suit your audience, work in colour and in black and white, and still feel right years from now. Trends fade, so the strongest logos rely on clear ideas and good craft.
02What files do you need?
You need vector files for print and scaling, web formats for your website, and versions for light and dark backgrounds. You also need a small icon for favicons and social profiles. We deliver all of these.
03Logo versus brand identity
A logo is one part of your brand identity, which also includes colours, typography, imagery and tone of voice. We can design a logo on its own or as part of a full identity so everything works together.
04How long does logo design take?
Many logo projects take a couple of weeks, depending on the number of concepts and rounds of feedback. We agree a timeline at the start.