Brand Identity Design Services: Logos, Colours and Guidelines
We create memorable brand identities, from strategy and logo to colour, typography and guidelines, so your business looks consistent and professional everywhere.
- Brand strategy
- Logo design
- Colour & type
- Guidelines
- Templates
What is brand identity design?
Brand identity design creates the look and voice of your business: logo, colour palette, typography, imagery and guidelines. A consistent identity makes you recognisable, builds trust and makes every marketing channel work harder.
Build a brand kit you can click through
Pick a sample palette, copy a colour, and preview the same identity on a business card, a website and a social avatar. All sample content, for illustration only.
Elegant serif
Clean sans-serif
Tagline goes here
Colours, type and tone, consistent on every page.
Get startedSample brand. Illustration only.
A complete brand identity that you can use everywhere
A strong brand is more than a logo. It is a clear idea, a consistent look and a voice people recognise and remember.
Brand strategy
We define your audience, positioning, values and personality so every design choice has a reason.
Logo design
A distinctive logo suite, including primary, secondary and icon versions, ready for print and screen.
Colour palette
A considered palette with primary, secondary and neutral colours that works across print and digital.
Typography
Heading and body fonts chosen for personality and readability, with clear hierarchy rules.
Brand guidelines
A practical guide showing how to use your logo, colours, type and imagery consistently.
Stationery & templates
Business cards, letterheads, presentations and social media templates in your brand.
Website alignment
We carry your identity into your website as a design system you can update in one place.
Brand voice
Tone-of-voice guidance and sample messaging so your words feel as consistent as your visuals.
A colour and type system you can use everywhere
Consistency builds recognition. We turn your identity into a simple system of colours and fonts that stays the same on your website, documents and social media.
- Primary, secondary and accent colours
- Heading and body fonts with clear sizes
- Accessible contrast for readable designs
- Easy to update from one central place
Sample type scale. Illustration only.
Illustration of guidelines, stationery and social templates
Stationery and social templates ready to use
We hand over the files your team needs on day one, so every card, post and presentation looks like it came from the same brand.
- Business cards and letterheads
- Social media post and story templates
- Presentation and proposal layouts
- Editable files and a short usage guide
How we create your brand identity in four steps
Four clear stages from first conversation to a brand you can roll out everywhere.
- 01
Discover
We learn about your business, audience and competitors and agree the brand direction.
- 02
Concept
We present logo and style concepts and refine your favourite with your feedback.
- 03
Systemise
We build the colour palette, typography, templates and guidelines.
- 04
Launch
We deliver your files and help you roll the brand out across your website and channels.
Brand identity guide: building a brand people remember
01What is brand identity?
Brand identity is the visible and verbal expression of your business: your logo, colours, fonts, imagery and tone of voice. It is how customers recognise you and what they feel when they see you. A clear identity makes you look professional, builds trust and makes your marketing more effective because every touchpoint reinforces the same message.
02Why does consistency matter?
People need to see a brand several times before they remember it. When your logo, colours and tone change from one place to another, that recognition never builds. A simple set of guidelines keeps your website, social media, documents and packaging consistent, even when different people create them.
03What makes a good logo?
A good logo is simple, distinctive, readable at small sizes and works in colour and in black and white. It should suit your audience and still look right years from now. We design logo suites with several versions so you have the right file for every use, from a website header to a social profile picture.
04Branding for your website and social media
Your identity should live in your website as well as in print. We translate your colours and fonts into a design system for your website, so you can update the look in one place, and we create social templates that make regular posting faster and more consistent.
Brand identity FAQs
Cannot find your answer? Contact us and we will reply quickly.
Ask us anythingWhat is included in a brand identity package?
Strategy, logo suite, colour palette, typography, brand guidelines and templates. We tailor the package to your needs and budget.
How long does a branding project take?
Many identity projects take a few weeks, depending on the number of concepts and rounds of feedback.
Can you refresh my existing logo?
Yes. We can modernise an existing logo or design a new one from scratch.
Will I receive the original design files?
Yes. You receive editable and ready-to-use files in the formats you need, and you own the final designs.
Can you apply the brand to my website?
Yes. We carry your identity into your website as a flexible design system.
Do you create social media templates?
Yes. We design editable templates so your team can post consistently.
Resources for building a brand
Our brand guides plus free tools for picking colours, fonts and accessible contrast.
Essential brand identity tips
Make your business stand out with a consistent identity.
Read more →From our blogHow to build a memorable brand identity
The core steps from strategy to visual system.
Read more →From our blogPersonal branding strategies
Build trust and recognition around the people behind the business.
Read more →Free toolAdobe Color
Explore and build colour palettes you can reuse.
Open resource ↗Free toolGoogle Fonts
Free, fast fonts for web and print projects.
Open resource ↗Free toolWebAIM contrast checker
Check that text colours are readable and accessible.
Open resource ↗Explore more services
Logo Design
Distinctive logo suites ready for web, print and social media.Learn more →02Social Media Marketing
Content and campaigns that grow your audience and engagement.Learn more →03Web Development
Fast, secure, conversion-focused websites that look great on every device.Learn more →04Elementor Website Design
Flexible Elementor pages on a design system you can edit yourself.Learn more →05SEO Services
Technical SEO, content and links that lift your Google rankings.Learn more →See all ExpertsGrow services →
Ready to build a brand people remember?
Tell us about your business and we will suggest a brand direction and a clear quote.
