What is a fair price for logo design in Pakistan? There is no single fair price, because logo design ranges from a quick template tweak to a full brand identity with research and a style guide. What you pay should match what you receive: the number of original concepts, revision rounds, the files you get and who owns the final design. This guide shows what to expect at each level and how to judge an offer.
What a fair offer should include
- Original concepts, not recycled templates or stock icons.
- A stated number of revision rounds.
- Final files in vector (editable) and image formats.
- Full ownership (usage rights) transferred to you in writing.
- A clear timeline and price with no hidden extras.
Why logo prices vary so much
| Level | What it usually is | Risk |
|---|---|---|
| Template or generator | You pick or edit a ready-made design | Not unique; others may use the same artwork |
| Freelance designer | One person designs concepts for you | Quality and process vary widely; check their portfolio |
| Studio or agency | Research, several concepts, refinement and files | Higher price; check what is included |
| Full brand identity | Logo plus colours, fonts and brand guidelines | Larger scope; ask for a clear deliverables list |
We do not quote market price ranges, because they change and depend on scope. Ask for a fixed price in writing and compare the inclusions.
What you should receive
- Vector files (such as SVG, AI or PDF) that can be resized without losing quality.
- Image files (PNG and JPG) for web and social media.
- Colour versions: full colour, one colour, black and white, and a version for dark backgrounds.
- A simple brand sheet with your colours and fonts, so your logo is used consistently.
- Written transfer of rights to the final logo.
How to brief a designer
- Describe your business, audience and what makes you different.
- Show three logos you like and say why, and one you dislike.
- Say where the logo will appear: website, signboard, packaging, social media.
- Mention any colours or symbols to avoid.
- Agree the number of concepts and revisions before starting.
Red flags
- Extremely low prices that deliver only a template.
- No source (vector) files or a refusal to transfer rights.
- Images copied from other brands or stock icons presented as original.
- No portfolio, or a portfolio you cannot verify.
- Unlimited revisions with no process, which usually means a poor result.
How ExpertsGrow handles logos
A free logo design is included in every ExpertsGrow website package (Starter, Growth and Expansion), so a new business can launch with a website and a logo together. If you want a stronger identity, our logo design and brand identity design services cover concepts, colours, fonts and guidelines. See the website packages for plans and prices in PKR.
Frequently asked questions
How much should a logo cost?
It should match the scope: how many concepts, how much research, how many revisions and which files you get. Compare inclusions, not just the number.
Should I use an AI logo generator?
It can help you explore ideas, but check that you own the result and that it is not too similar to existing logos. For a business that will grow, a designed logo is safer.
What file formats do I need?
At least vector files (SVG or PDF) plus PNG versions. Vector files let a printer or sign-maker resize without quality loss.
Who owns the logo?
You should, and it should be written in your agreement. Ask before you pay.
How long does a logo take?
It depends on the process and number of revisions. Agree a timeline up front.
Get a logo that fits your business
Talk to us about a logo or a full brand identity. You can also compare our website packages, which include a free logo.
